Global Demand-Side Platform Systems Market Insights, Forecast to 2034
Published on: 2024-01-04 | No of Pages : 400 | Industry : Software
Publisher : MRA | Format : PDF
Global Demand-Side Platform Systems Market Insights, Forecast to 2034
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Market Analysis and InsightsGlobal Demand-Side Platform Systems Market
The global Demand-Side Platform Systems market is projected to grow from US$ 11400 million in 2023 to US$ 13930 million by 2033, at a Compound Annual Growth Rate (CAGR) of 3.4% during the forecast period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Includes
This report presents an overview of global market for Demand-Side Platform Systems market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2023, estimates for 2023, and projections of CAGR through 2033.
This report researches the key producers of Demand-Side Platform Systems, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Demand-Side Platform Systems, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Demand-Side Platform Systems revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Demand-Side Platform Systems market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2033. Evaluation and forecast the market size for Demand-Side Platform Systems revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360) and Index Exchange, etc.
Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)
Segment by Type
Self-serve DSPs
Full-service DSPs
SMBs
Large Organizations
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter 1Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2Revenue of Demand-Side Platform Systems in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3Detailed analysis of Demand-Side Platform Systems companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6North America by type, by application and by country, revenue for each segment.
Chapter 7Europe by type, by application and by country, revenue for each segment.
Chapter 8China by type and by application revenue for each segment.
Chapter 9Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Demand-Side Platform Systems revenue, gross margin, and recent development, etc.
Chapter 12Analyst's Viewpoints/Conclusions
Market Analysis and InsightsGlobal Demand-Side Platform Systems Market
The global Demand-Side Platform Systems market is projected to grow from US$ 11400 million in 2023 to US$ 13930 million by 2033, at a Compound Annual Growth Rate (CAGR) of 3.4% during the forecast period.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Includes
This report presents an overview of global market for Demand-Side Platform Systems market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2023, estimates for 2023, and projections of CAGR through 2033.
This report researches the key producers of Demand-Side Platform Systems, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Demand-Side Platform Systems, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Demand-Side Platform Systems revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Demand-Side Platform Systems market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2033. Evaluation and forecast the market size for Demand-Side Platform Systems revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360) and Index Exchange, etc.
By Company
Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)
Segment by Type
Self-serve DSPs
Full-service DSPs
Segment by Application
SMBs
Large Organizations
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2Revenue of Demand-Side Platform Systems in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3Detailed analysis of Demand-Side Platform Systems companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6North America by type, by application and by country, revenue for each segment.
Chapter 7Europe by type, by application and by country, revenue for each segment.
Chapter 8China by type and by application revenue for each segment.
Chapter 9Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Demand-Side Platform Systems revenue, gross margin, and recent development, etc.
Chapter 12Analyst's Viewpoints/Conclusions
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Energy and Power
ICT Media
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Automotive and Transportation
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