Global and United States Outdoor Advertising Market Report & Forecast 2024-2034
Published on: 2024-01-04 | No of Pages : 400 | Industry : Software
Publisher : MRA | Format : PDF
Global and United States Outdoor Advertising Market Report & Forecast 2024-2034
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
Market Analysis and InsightsGlobal and United States Outdoor Advertising Market
This report focuses on global and United States Outdoor Advertising market, also covers the segmentation data of other regions in regional level and county level.
The global Outdoor Advertising revenue was US$ million in 2023 and is forecast to a readjusted size of US$ million by 2033 with a CAGR of % during the review period (2023-2033).
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Global Outdoor Advertising Scope and Market Size
Outdoor Advertising market is segmented in regional and country level, by players, by Type and by Application. Companies, stakeholders, and other participants in the global Outdoor Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2018-2033.
For United States market, this report focuses on the Outdoor Advertising market size by players, by Type and by Application, for the period 2018-2033. The key players include the global and local players, which play important roles in United States.
JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media
Quotient Technology
Ströer
OUTFRONT Media (CBS)
Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
Kesion
IPG
QBF
SiMei Media
Guangdong Guangzhou Daily Media Co., Ltd.
Publicis Groupe
Havas SA
Chengdu B-ray Media Co., Ltd.
Segment by Type
Digital
Traditional
Large Enterprise
SME
By Region
Americas
United States
Canada
Mexico
Brazil
China
APAC (excluding China)
Japan
South Korea
China Taiwan
ASEAN
India
EMEA
Europe
Middle East
Africa
Chapter 1Introduces Outdoor Advertising definition, global market size, United States market size, United States percentage in global market. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 2Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3Provides the analysis of various market segments by application, covering the revenue and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4Detailed analysis of Outdoor Advertising companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger and acquisition information, etc.
Chapter 5Revenue of Outdoor Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 6Americas by type, by application and by country revenue for each segment.
Chapter 7EMEA by type, by application and by region, revenue for each segment.
Chapter 8China by type, by application revenue for each segment.
Chapter 9APAC (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Outdoor Advertising revenue, gross margin and recent development, etc.
Chapter 11Analyst's Viewpoints/Conclusions
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
Market Analysis and InsightsGlobal and United States Outdoor Advertising Market
This report focuses on global and United States Outdoor Advertising market, also covers the segmentation data of other regions in regional level and county level.
The global Outdoor Advertising revenue was US$ million in 2023 and is forecast to a readjusted size of US$ million by 2033 with a CAGR of % during the review period (2023-2033).
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Global Outdoor Advertising Scope and Market Size
Outdoor Advertising market is segmented in regional and country level, by players, by Type and by Application. Companies, stakeholders, and other participants in the global Outdoor Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2018-2033.
For United States market, this report focuses on the Outdoor Advertising market size by players, by Type and by Application, for the period 2018-2033. The key players include the global and local players, which play important roles in United States.
By Company
JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media
Quotient Technology
Ströer
OUTFRONT Media (CBS)
Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
Kesion
IPG
QBF
SiMei Media
Guangdong Guangzhou Daily Media Co., Ltd.
Publicis Groupe
Havas SA
Chengdu B-ray Media Co., Ltd.
Segment by Type
Digital
Traditional
Segment by Application
Large Enterprise
SME
By Region
Americas
United States
Canada
Mexico
Brazil
China
APAC (excluding China)
Japan
South Korea
China Taiwan
ASEAN
India
EMEA
Europe
Middle East
Africa
Chapter Introduction
Chapter 1Introduces Outdoor Advertising definition, global market size, United States market size, United States percentage in global market. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 2Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3Provides the analysis of various market segments by application, covering the revenue and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4Detailed analysis of Outdoor Advertising companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger and acquisition information, etc.
Chapter 5Revenue of Outdoor Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 6Americas by type, by application and by country revenue for each segment.
Chapter 7EMEA by type, by application and by region, revenue for each segment.
Chapter 8China by type, by application revenue for each segment.
Chapter 9APAC (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Outdoor Advertising revenue, gross margin and recent development, etc.
Chapter 11Analyst's Viewpoints/Conclusions
Electronic and Semiconductor
Food and Beverages
Chemicals and Materials
Consumer Goods
Construction Manufacturing
Aerospace and Defence
Energy and Power
ICT Media
Banking and Finance
Automotive and Transportation
Machinery and Equipments
Pharmaceutical and Healthcare
Medical Devices