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Global Snack Foods Industry Outlook 2024: Overview, Opportunities, Key Companies and Forecast to 2034


Published on: 2024-01-04 | No of Pages : 320 | Industry : Food & Beverages

Publisher : GRD Survey | Format : PDF

Global Snack Foods Industry Outlook 2024: Overview, Opportunities, Key Companies and Forecast to 2034

Executive Summary

According to GRD Survey data, the global Snack Foods market is estimated at 498100 million US$ in 2021 and is expected to reach 629400 million US$ by the end of 2028, growing at a CAGR of 3.4% in the forecast period between 2022 and 2028.

This report studies the Snack Foods market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (value and volume) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Snack Foods in these regions, from 2016 to 2027, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)

Market Snapshot, By Product Type
Meat Snacks
Snack Bar
Salty Snacks
Gluten-Free Snacks
Other

Market Snapshot, By Application
Supermarket
Convenience Store
Other

Main Market Players Analyzed in this report, including
Link Snacks
Lindt & Sprungli
Kellogg
Intersnack Knabber-Geback
Herr Foods
Grupo Bimbo
General Mills
Ferrero
ConAgra Foods
Calbee

The study objectives of this report are
To study and analyze the global Snack Foods market size (value & volume) by company, key regions/countries, products and application, history data from 2016 to 2020, and forecast to 2027.
To understand industry structure of Snack Foods market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global Snack Foods manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Snack Foods market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Snack Foods submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Snack Foods are as follows
History Year2016-2020
Base Year2020
Estimated Year2021
Forecast Year 2021 to 2027

This report includes the estimation of market size in terms of value (million USD) and volume from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.

For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders Considered in the study
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries

Table of Content

Table of Contents

1 Market Definition & Scope
1.1 Definition & Scope
1.2 Snack Foods Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global Snack Foods Market Performance and Outlook

2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter’s Five Forces Analysis
2.3 Comparison of Alternatives and Snack Foods

3 Supply Chain and Manufacturing Cost Analysis
3.1 Supply Chain Analysis
3.2 Raw Materials and Key Suppliers Analysis
3.2.1 Raw Materials Introduction
3.2.1 Raw Materials Key Suppliers List
3.3 Snack Foods Sales Channel and Distributors Analysis
3.3.1 Snack Foods Sales Channel
3.3.2 Snack Foods Distributors
3.4 Key Buying Industries/Consumers
3.4.1 Major Buyers in Supermarket
3.4.2 Major Buyers in Convenience Store
3.5 Snack Foods Manufacturing Cost Structure Analysis

4 Market Segment: by Type
4.1 Snack Foods Type Introduction
4.1.1 Meat Snacks
4.1.2 Snack Bar
4.1.3 Salty Snacks
4.1.4 Gluten-Free Snacks
4.1.5 Other
4.2 Global Snack Foods Sales by Type 2016-2021
4.3 Global Snack Foods Revenue by Type 2016-2021
4.4 Global Snack Foods Price by Type 2016-2021

5 Market Segment: by Application
5.1 Snack Foods Type Introduction
5.1.1 Supermarket
5.1.2 Convenience Store
5.1.3 Other
5.2 Global Snack Foods Sales by Application 2016-2021
5.3 Global Snack Foods Revenue by Application 2016-2021
5.4 Global Snack Foods Price by Application 2016-2021

6 Marke Segment: by Region
6.1 Global Snack Foods Market by Region
6.1.1 Global Snack Foods Sales by Regions
6.1.2 Global Snack Foods Revenue by Regions
6.2 North America Snack Foods Market 2016-2021
6.3 Europe Snack Foods Market 2016-2021
6.4 Asia Pacific Snack Foods Market 2016-2021
6.5 South America Snack Foods Market 2016-2021
6.6 Middle East and Africa Snack Foods Market 2016-2021

7 North America
7.1 North America Snack Foods Market by Country 2016-2021
7.1.1 North America Snack Foods Sales by Country
7.1.2 North America Snack Foods Revenue by Country
7.2 United States
7.3 Canada
7.4 Mexico

8 Europe
8.1 Europe Snack Foods Market by Country 2016-2021
8.1.1 Europe Snack Foods Sales by Country
8.1.2 Europe Snack Foods Revenue by Country
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain

9 Asia Pacific
9.1 Asia Pacific Snack Foods Market by Country 2016-2021
9.1.1 Asia Pacific Snack Foods Sales by Country
9.1.2 Asia Pacific Snack Foods Revenue by Country
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia

10 South America
10.1 South America Snack Foods Market by Country 2016-2021
10.1.1 South America Snack Foods Sales by Country
10.1.2 South America Snack Foods Revenue by Country
10.2 Brazil
10.3 Argentina
10.4 Colombia

11 Middle East and Africa
11.1 Middle East and Africa Snack Foods Market by Country 2016-2021
11.1.1 Middle East and Africa Snack Foods Sales by Country
11.1.2 Middle East and Africa Snack Foods Revenue by Country
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa

12 Key Participants Company Information
12.1 Link Snacks
12.1.1 Link Snacks Company Information
12.1.2 Link Snacks Snack Foods Product Portfolio, Specification and Application
12.1.3 Link Snacks Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.1.4 Link Snacks Key Development
12.2 Lindt & Sprungli
12.2.1 Lindt & Sprungli Company Information
12.2.2 Lindt & Sprungli Snack Foods Product Portfolio, Specification and Application
12.2.3 Lindt & Sprungli Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.2.4 Lindt & Sprungli Key Development
12.3 Kellogg
12.3.1 Kellogg Company Information
12.3.2 Kellogg Snack Foods Product Portfolio, Specification and Application
12.3.3 Kellogg Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.3.4 Kellogg Key Development
12.4 Intersnack Knabber-Geback
12.4.1 Intersnack Knabber-Geback Company Information
12.4.2 Intersnack Knabber-Geback Snack Foods Product Portfolio, Specification and Application
12.4.3 Intersnack Knabber-Geback Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.4.4 Intersnack Knabber-Geback Key Development
12.5 Herr Foods
12.5.1 Herr Foods Company Information
12.5.2 Herr Foods Snack Foods Product Portfolio, Specification and Application
12.5.3 Herr Foods Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.5.4 Herr Foods Key Development
12.6 Grupo Bimbo
12.6.1 Grupo Bimbo Company Information
12.6.2 Grupo Bimbo Snack Foods Product Portfolio, Specification and Application
12.6.3 Grupo Bimbo Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.6.4 Grupo Bimbo Key Development
12.7 General Mills
12.7.1 General Mills Company Information
12.7.2 General Mills Snack Foods Product Portfolio, Specification and Application
12.7.3 General Mills Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.7.4 Grupo Bimbo Key Development
12.9 ConAgra Foods
12.9.1 ConAgra Foods Company Information
12.9.2 ConAgra Foods Snack Foods Product Portfolio, Specification and Application
12.9.3 ConAgra Foods Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.9.4 ConAgra Foods Key Development
12.8 Ferrero
12.8.1 Ferrero Company Information
12.8.2 Ferrero Snack Foods Product Portfolio, Specification and Application
12.8.3 Ferrero Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
12.8.4 Ferrero Key Development

13 Global Snack Foods Market Forecast by Region by Type and by Application
13.1 Global Snack Foods Sales, Revenue Forecast 2022-2027
13.2 Global Snack Foods Forecast by Regions
13.2.1 Global Snack Foods Sales Forecast by Region 2022-2027
13.2.2 Global Snack Foods Revenue Forecast by Region 2022-2027
13.3 Global Snack Foods Forecast by Type
13.3.1 Global Snack Foods Sales Forecast by Type 2022-2027
13.3.2 Global Snack Foods Revenue Forecast by Type 2022-2027
13.3.3 Global Snack Foods Price Forecast by Type 2022-2027
13.4 Global Snack Foods Forecast by Application
13.4.1 Global Snack Foods Sales Forecast by Application 2022-2027
13.4.2 Global Snack Foods Revenue Forecast by Application 2022-2027
13.4.3 Global Snack Foods Price Forecast by Application 2022-2027

14 Analyst Views and Conclusions

15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer

List of Figure

List of Tables

Table 1: Global Snack Foods Production Specifications
Table 2: Drivers in Snack Foods Market
Table 3: Restraints Snack Foods Market
Table 4: Opportunity in Snack Foods Market
Table 5: Comparion of Alternative and Snack Foods
Table 6: Snack Foods Raw Materials Key Suppliers List
Table 7: Snack Foods Distributors List
Table 8: Snack Foods Major Buyers in Supermarket
Table 9: Snack Foods Major Buyers in Convenience Store
Table 10: Snack Foods Major Buyers in Other
Table 11: Global Snack Foods Sales (K Units) by Type 2016-2021
Table 12: Global Snack Foods Sales Market Share by Type 2016-2021
Table 13: Global Snack Foods Revenue (Million USD) by Type 2016-2021
Table 14: Global Snack Foods Revenue Market Share by Type 2016-2021
Table 15: Global Snack Foods Price by Type 2016-2021
Table 16: Global Snack Foods Sales (K Units) by Application 2016-2021
Table 17: Global Snack Foods Sales Market Share by Application 2016-2021
Table 18: Global Snack Foods Revenue (Million USD) by Application 2016-2021
Table 19: Global Snack Foods Revenue Market Share by Application 2016-2021
Table 20: Global Snack Foods Price by Application 2016-2021
Table 21: Global Snack Foods Sales (K Units) by Region 2016-2021
Table 22: Global Snack Foods Sales Market Share by Region 2016-2021
Table 23: Global Snack Foods Revenue (Million USD) by Region 2016-2021
Table 24: Global Snack Foods Revenue Market Share by Region 2016-2021
Table 25: North America Snack Foods Sales (K Units) by Country 2016-2021
Table 26: North America Snack Foods Sales Market Share by Country 2016-2021
Table 27: North America Snack Foods Revenue (Million USD) by Country 2016-2021
Table 28: North America Snack Foods Revenue Market Share by Country 2016-2021)
Table 29: Europe Snack Foods Sales (K Units) by Country 2016-2021
Table 30: Europe Snack Foods Sales Market Share by Country 2016-2021
Table 31: Europe Snack Foods Revenue (Million USD) by Country 2016-2021
Table 32: Europe Snack Foods Revenue Market Share by Country 2016-2021)
Table 33: Asia Pacific Snack Foods Sales (K Units) by Country 2016-2021
Table 34: Asia Pacific Snack Foods Sales Market Share by Country 2016-2021
Table 35: Asia Pacific Snack Foods Revenue (Million USD) by Country 2016-2021
Table 36: Asia Pacific Snack Foods Revenue Market Share by Country 2016-2021)
Table 37: South America Snack Foods Sales (K Units) by Country 2016-2021
Table 38: South America Snack Foods Sales Market Share by Country 2016-2021
Table 39: South America Snack Foods Revenue (Million USD) by Country 2016-2021
Table 40: South America Snack Foods Revenue Market Share by Country 2016-2021)
Table 41: Middle East and Africa Snack Foods Sales (K Units) by Country 2016-2021
Table 42: Middle East and Africa Snack Foods Sales Market Share by Country 2016-2021
Table 43: Middle East and Africa Snack Foods Revenue (Million USD) by Country 2016-2021
Table 44: Middle East and Africa Snack Foods Revenue Market Share by Country 2016-2021)
Table 45 Link Snacks Company Information
Table 46 Link Snacks Snack Foods Product Portfolio, Specification and Application
Table 47 Link Snacks Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 48 Lindt & Sprungli Company Information
Table 49 Lindt & Sprungli Snack Foods Product Portfolio, Specification and Application
Table 50 Lindt & Sprungli Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 51 Kellogg Company Information
Table 52 Kellogg Snack Foods Product Portfolio, Specification and Application
Table 53 Kellogg Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 54 Intersnack Knabber-Geback Company Information
Table 55 Intersnack Knabber-Geback Snack Foods Product Portfolio, Specification and Application
Table 56 Intersnack Knabber-Geback Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 57 Herr Foods Company Information
Table 58 Herr Foods Snack Foods Product Portfolio, Specification and Application
Table 59 Herr Foods Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 60 Grupo Bimbo Company Information
Table 61 Grupo Bimbo Snack Foods Product Portfolio, Specification and Application
Table 62 Grupo Bimbo Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 63 General Mills Company Information
Table 64 General Mills Snack Foods Product Portfolio, Specification and Application
Table 65 General Mills Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 66 Ferrero Company Information
Table 67 Ferrero Snack Foods Product Portfolio, Specification and Application
Table 68 Ferrero Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 69 ConAgra Foods Company Information
Table 70 ConAgra Foods Snack Foods Product Portfolio, Specification and Application
Table 71 ConAgra Foods Snack Foods Sales, Price, Revenue and Gross Margin (2019-2021)
Table 72: Global Snack Foods Sales (K Units) Forecast by Region (2022-2027)
Table 73: Global Snack Foods Sales Market Share Forecast by Region (2012-2027)
Table 74: Global Snack Foods Revenue (Million USD) Forecast by Region (2022-2027)
Table 75: Global Snack Foods Revenue Market Share Forecast by Region (2022-2027)
Table 76: Global Snack Foods Sales (K Units) Forecast by Type (2022-2027)
Table 77: Global Snack Foods Sales Market Share Forecast by Type (2012-2027)
Table 78: Global Snack Foods Revenue (Million USD) Forecast by Type (2022-2027)
Table 79: Global Snack Foods Revenue Market Share Forecast by Type (2022-2027)
Table 80: Global Snack Foods Sales (K Units) Forecast by Applicaion (2022-2027)
Table 81: Global Snack Foods Sales Market Share Forecast by Application (2012-2027)
Table 82: Global Snack Foods Revenue (Million USD) Forecast by Application (2022-2027)
Table 83: Global Snack Foods Revenue Market Share Forecast by Application (2022-2027)


List of Figures

Figure 1: Snack Foods Picture
Figure 2: Global Snack Foods Market Size (Million USD) and Growth Rate (2016-2027)
Figure 3: Porter's Five Forces Analysis
Figure 4: Snack Foods Supply Chain Analysis
Figure 5: Snack Foods Manufacturing Cost Structure Analysis
Figure 6: Product Picture of Meat Snacks
Figure 7: Product Picture of Snack Bar
Figure 8: Global Snack Foods Sales Market Share by Type, 2020
Figure 9: Global Snack Foods Revenue Market Share by Type, 2020
Figure 10: Snack Foods in Supermarket
Figure 11: Global Snack Foods Market: Supermarket 2016-2021
Figure 12: Snack Foods in Convenience Store
Figure 13: Global Snack Foods Market: Convenience Store 2016-2021
Figure 14: Global Snack Foods Sales Market Share by Application, 2020
Figure 15: Global Snack Foods Revenue Market Share by Application, 2020
Figure 16: Global Snack Foods Sales Market Share by Region 2016-2021
Figure 17: Global Snack Foods Revenue Market Share by Region 2016-2021
Figure 18: North America Snack Foods Sales (K Units) Status 2016-2021
Figure 19: North America Snack Foods Revenue (Million USD) Status 2016-2021
Figure 20: Europe Snack Foods Sales (K Units) Status 2016-2021
Figure 21: Europe Snack Foods Revenue (Million USD) Status 2016-2021
Figure 22: Asia Pacific Snack Foods Sales (K Units) Status 2016-2021
Figure 23: Asia Pacific Snack Foods Revenue (Million USD) Status 2016-2021
Figure 24: South America Snack Foods Sales (K Units) Status 2016-2021
Figure 25: South America Snack Foods Revenue (Million USD) Status 2016-2021
Figure 26: Middle East and Africa Snack Foods Sales (K Units) Status 2016-2021
Figure 27: Middle East and Africa Snack Foods Revenue (Million USD) Status 2016-2021
Figure 28: North America Snack Foods Sales Market Share by Country, 2020
Figure 29: North America Snack Foods Revenue Market Share by Country, 2020
Figure 30: United States Snack Foods Sales (K Units) Status 2016-2021
Figure 31: United States Snack Foods Revenue (Million USD) Status 2016-2021
Figure 32: Canada Snack Foods Sales (K Units) Status 2016-2021
Figure 33: Canada Snack Foods Revenue (Million USD) Status 2016-2021
Figure 34: Mexico Snack Foods Sales (K Units) Status 2016-2021
Figure 35: Mexico Snack Foods Revenue (Million USD) Status 2016-2021
Figure 36: Europe Snack Foods Sales Market Share by Country, 2020
Figure 37: Europe Snack Foods Revenue Market Share by Country, 2020
Figure 38: Germany Snack Foods Sales (K Units) Status 2016-2021
Figure 39: Germany Snack Foods Revenue (Million USD) Status 2016-2021
Figure 40: France Snack Foods Sales (K Units) Status 2016-2021
Figure 41: France Snack Foods Revenue (Million USD) Status 2016-2021
Figure 42: UK Snack Foods Sales (K Units) Status 2016-2021
Figure 43: UK Snack Foods Revenue (Million USD) Status 2016-2021
Figure 44: Italy Snack Foods Sales (K Units) Status 2016-2021
Figure 45: Italy Snack Foods Revenue (Million USD) Status 2016-2021
Figure 46: Russia Snack Foods Sales (K Units) Status 2016-2021
Figure 46: Russia Snack Foods Revenue (Million USD) Status 2016-2021
Figure 47: Spain Snack Foods Sales (K Units) Status 2016-2021
Figure 48: Spain Snack Foods Revenue (Million USD) Status 2016-2021
Figure 49: Asia Pacific Snack Foods Sales Market Share by Country, 2020
Figure 50: Asia Pacific Snack Foods Revenue Market Share by Country, 2020
Figure 51: China Snack Foods Sales (K Units) Status 2016-2021
Figure 52: China Snack Foods Revenue (Million USD) Status 2016-2021
Figure 53: Japan Snack Foods Sales (K Units) Status 2016-2021
Figure 54: Japan Snack Foods Revenue (Million USD) Status 2016-2021
Figure 55: Korea Snack Foods Sales (K Units) Status 2016-2021
Figure 56: Korea Snack Foods Revenue (Million USD) Status 2016-2021
Figure 57: Southeast Asia Snack Foods Sales (K Units) Status 2016-2021
Figure 58: Southeast Asia Snack Foods Revenue (Million USD) Status 2016-2021
Figure 59: India Snack Foods Sales (K Units) Status 2016-2021
Figure 60: India Snack Foods Revenue (Million USD) Status 2016-2021
Figure 61: Australia Snack Foods Sales (K Units) Status 2016-2021
Figure 62: Australia Snack Foods Revenue (Million USD) Status 2016-2021
Figure 63: South America Snack Foods Sales Market Share by Country, 2020
Figure 64: South America Snack Foods Revenue Market Share by Country, 2020
Figure 65: Brazil Snack Foods Sales (K Units) Status 2016-2021
Figure 66: Brazil Snack Foods Revenue (Million USD) Status 2016-2021
Figure 67: Argentina Snack Foods Sales (K Units) Status 2016-2021
Figure 68: Argentina Snack Foods Revenue (Million USD) Status 2016-2021
Figure 69: Colombia Snack Foods Sales (K Units) Status 2016-2021
Figure 70: Colombia Snack Foods Revenue (Million USD) Status 2016-2021
Figure 71: Middle East and Africa Snack Foods Sales Market Share by Country, 2020
Figure 72: Middle East and Africa Snack Foods Revenue Market Share by Country, 2020
Figure 73: Turkey Snack Foods Sales (K Units) Status 2016-2021
Figure 74: Turkey Snack Foods Revenue (Million USD) Status 2016-2021
Figure 75: Saudi Arabia Snack Foods Sales (K Units) Status 2016-2021
Figure 76: Saudi Arabia Snack Foods Revenue (Million USD) Status 2016-2021
Figure 77: South Africa Snack Foods Sales (K Units) Status 2016-2021
Figure 78: South Africa Snack Foods Revenue (Million USD) Status 2016-2021
Figure 79: Link Snacks Snack Foods Revenue Market Share Globally (2019-2021)
Figure 80: Lindt & Sprungli Snack Foods Revenue Market Share Globally (2019-2021)
Figure 81: Kellogg Snack Foods Revenue Market Share Globally (2019-2021)
Figure 82: Intersnack Knabber-Geback Snack Foods Revenue Market Share Globally (2019-2021)
Figure 83: Herr Foods Snack Foods Revenue Market Share Globally (2019-2021)
Figure 84: Grupo Bimbo Snack Foods Revenue Market Share Globally (2019-2021)
Figure 85: General Mills Snack Foods Revenue Market Share Globally (2019-2021)
Figure 86: Ferrero Snack Foods Revenue Market Share Globally (2019-2021)
Figure 87: ConAgra Foods Snack Foods Revenue Market Share Globally (2019-2021)
Figure 88: Calbee Snack Foods Revenue Market Share Globally (2019-2021)
Figure 89: Global Snack Foods Sales (K Units) Forecast (2022-2027)
Figure 90: Global Snack Foods Sales (K Units) Forecast (2022-2027)