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Global App Analytics Industry Outlook 2024: Overview, Opportunities, Key Companies and Forecast to 2034


Published on: 2024-01-04 | No of Pages : 411 | Industry : Service & Software

Publisher : GRD Survey | Format : PDF

Global App Analytics Industry Outlook 2024: Overview, Opportunities, Key Companies and Forecast to 2034

Executive Summary

According to GRD Survey data, the global App Analytics market is estimated at 2060 million US$ in 2021 and is expected to 6560 million US$ by the end of 2028, growing at a CAGR of 18.0% in the forecast period from 2022 to 2028.

This report studies the App Analytics market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (Million USD) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

Geographically, this report is segmented into several key regions, with revenue, market share and growth Rate of App Analytics in these regions, from 2016 to 2027, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)

Market Snapshot, By Product Type
Mobile App Analytics
Web App Analytics

Market Snapshot, By Application
BFSI
Retail
Media and Entertainment
Logistics, Travel and Transportation
Telecom and IT
Others

Main Market Players Analyzed in this report, including
Yahoo
Tune
Taplytics
Swrve
Segment
Moengage
Mixpanel
Localytics
Kochava
IBM
Heap
Google
Countly
Contentsquare
Clevertap
Apptentive
Appsflyer
Appsee
Appscatter
Appdynamics
App Annie
Amplitude
Amazon
Adobe
Adjust

The study objectives of this report are
To study and analyze the global App Analytics market size (Million USD) by company, key regions/countries, products and application, history data from 2016 to 2020, and forecast to 2027.
To understand industry structure of App Analytics market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global App Analytics manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the App Analytics market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of App Analytics submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of App Analytics are as follows
History Year2016-2020
Base Year2020
Estimated Year2021
Forecast Year 2021 to 2027

This report includes the estimation of market size from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.

For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders Considered in the study
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries

Table of Content

Global App Analytics Industry Outlook 2022: Overview, Opportunities, Key Companies and Forecast to 2028.pdf

List of Figure

Table of Contents

1 Market Definition & Scope
1.1 Definition & Scope
1.2 App Analytics Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global App Analytics Market Performance and Outlook

2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter’s Five Forces Analysis
2.3 Comparison of Alternatives and App Analytics

3 3 Industrial Lift Cycle and Main Buyers Analysis
3.1 Industry Life Cycle Analysis
3.2 Key Buying Industries/Consumers
3.2.1 Major Buyers in BFSI
3.2.2 Major Buyers in Retail

4 Market Segment: by Type
4.1 App Analytics Type Introduction
4.1.1 Mobile App Analytics
4.1.2 Web App Analytics
4.2 Global App Analytics Revenue by Type 2016-2021

5 Market Segment: by Application
5.1 App Analytics Type Introduction
5.1.1 BFSI
5.1.2 Retail
5.1.3 Media and Entertainment
5.1.3 Logistics, Travel and Transportation
5.1.4 Telecom and IT
5.1.5 Others
5.2 Global App Analytics Revenue by Application 2016-2021

6 Marke Segment: by Region
6.1 Global App Analytics Market by Region
6.2 North America App Analytics Market 2016-2021
6.3 Europe App Analytics Market 2016-2021
6.4 Asia Pacific App Analytics Market 2016-2021
6.5 South America App Analytics Market 2016-2021
6.6 Middle East and Africa App Analytics Market 2016-2021

7 North America
7.1 North America App Analytics Market by Country 2016-2021
7.2 United States
7.3 Canada
7.4 Mexico

8 Europe
8.1 Europe App Analytics Market by Country 2016-2021
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain

9 Asia Pacific
9.1 Asia Pacific App Analytics Market by Country 2016-2021
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia

10 South America
10.1 South America App Analytics Market by Country 2016-2021
10.2 Brazil
10.3 Argentina
10.4 Colombia

11 Middle East and Africa
11.1 Middle East and Africa App Analytics Market by Country 2016-2021
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa

12 Key Participants Company Information
12.1 Yahoo
12.1.1 Yahoo Company Information
12.1.2 Yahoo App Analytics Product Portfolio, Specification and Application
12.1.3 Yahoo App Analytics Revenue and Gross Margin (2019-2021)
12.1.4 Yahoo Key Development
12.2 Tune
12.2.1 Tune Company Information
12.2.2 Tune App Analytics Product Portfolio, Specification and Application
12.2.3 Tune App Analytics Revenue and Gross Margin (2019-2021)
12.2.4 Tune Key Development
12.3 Taplytics
12.3.1 Taplytics Company Information
12.3.2 Taplytics App Analytics Product Portfolio, Specification and Application
12.3.3 Taplytics App Analytics Revenue and Gross Margin (2019-2021)
12.3.4 Taplytics Key Development
12.4 Swrve
12.4.1 Swrve Company Information
12.4.2 Swrve App Analytics Product Portfolio, Specification and Application
12.4.3 Swrve App Analytics Revenue and Gross Margin (2019-2021)
12.4.4 Swrve Key Development
12.5 Segment
12.5.1 Segment Company Information
12.5.2 Segment App Analytics Product Portfolio, Specification and Application
12.5.3 Segment App Analytics Revenue and Gross Margin (2019-2021)
12.5.4 Segment Key Development
12.6 Moengage
12.6.1 Moengage Company Information
12.6.2 Moengage App Analytics Product Portfolio, Specification and Application
12.6.3 Moengage App Analytics Revenue and Gross Margin (2019-2021)
12.6.4 Moengage Key Development
12.7 Mixpanel
12.7.1 Mixpanel Company Information
12.7.2 Mixpanel App Analytics Product Portfolio, Specification and Application
12.7.3 Mixpanel App Analytics Revenue and Gross Margin (2019-2021)
12.7.4 Moengage Key Development
12.9 Kochava
12.9.1 Kochava Company Information
12.9.2 Kochava App Analytics Product Portfolio, Specification and Application
12.9.3 Kochava App Analytics Revenue and Gross Margin (2019-2021)
12.9.4 Kochava Key Development
12.8 Localytics
12.8.1 Localytics Company Information
12.8.2 Localytics App Analytics Product Portfolio, Specification and Application
12.8.3 Localytics App Analytics Revenue and Gross Margin (2019-2021)
12.8.4 Localytics Key Development
12.11 Heap
12.11.1 Heap Company Information
12.11.2 Heap App Analytics Product Portfolio, Specification and Application
12.11.3 Heap App Analytics Revenue and Gross Margin (2019-2021)
12.11.4 Heap Key Development
12.12 Google
12.12.1 Google Company Information
12.12.2 Google App Analytics Product Portfolio, Specification and Application
12.12.3 Google App Analytics Revenue and Gross Margin (2019-2021)
12.12.4 Google Key Development
12.13 Countly
12.13.1 Countly Company Information
12.13.2 Countly App Analytics Product Portfolio, Specification and Application
12.13.3 Countly App Analytics Revenue and Gross Margin (2019-2021)
12.13.4 Countly Key Development
12.14 Contentsquare
12.14.1 Contentsquare Company Information
12.14.2 Contentsquare App Analytics Product Portfolio, Specification and Application
12.14.3 Contentsquare App Analytics Revenue and Gross Margin (2019-2021)
12.14.4 Contentsquare Key Development
12.15 Clevertap
12.15.1 Clevertap Company Information
12.15.2 Clevertap App Analytics Product Portfolio, Specification and Application
12.15.3 Clevertap App Analytics Revenue and Gross Margin (2019-2021)
12.15.4 Clevertap Key Development
12.17 Appsflyer
12.18 Appsee
12.19 Appscatter
12.20 Appdynamics
12.21 App Annie
12.22 Amplitude
12.23 Amazon
12.24 Adobe
12.25 Adjust

13 Global App Analytics Market Forecast by Region by Type and by Application
13.1 Global App Analytics Revenue Forecast 2022-2027
13.2 Global App Analytics Forecast by Regions
13.3 Global App Analytics Forecast by Type
13.4 Global App Analytics Forecast by Application

14 Analyst Views and Conclusions

15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer