Table of Content

Table of Content
1 Industrial Chain Overview
1.1 Public Relations (PR) Tools Industry
1.1.1 Overview
Figure Public Relations (PR) Tools Picture List
1.1.2 Characteristics of Public Relations (PR) Tools
1.2 Upstream
1.2.1 Major Materials
1.2.2 Manufacturing Overview
1.3 Product List By Type
1.3.1 Publishing Tools
1.3.2 Social Media Monitoring & Management
1.3.3 Content Creation and Distribution
1.3.4 Data Aggregation, Monitoring and Analysis
1.3.5 Relationship Management
1.4 End-Use List
1.4.1 Demand in BFSI
1.4.2 Demand in Consumer Goods and Retail
1.4.3 Demand in Government and Public Sector
1.4.4 Demand in IT & Telecom & Healthcare
1.4.5 Demand in Media & Entertainment
1.5 Global Market Overview
1.5.1 Global Market Size and Forecast, 2017-2027
Figure Global Market Size and Forecast with Growth Rate, 2017-2027
1.5.2 Global Market Size and Forecast by Geography with CAGR, 2017-2027
Table Global Market Size and Forecast by Geography with Growth Rate, 2017-2027
1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2017-2027
Table Global Market Size and Forecast by Type with Growth Rate, 2017-2027
1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2017-2027
Table Global Market Size and Forecast by End-Use with Growth Rate, 2017-2027
2 Global Production & Consumption by Geography
2.1 Global Production & Consumption
2.1.1 Global Production
Figure Global Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table Global Production Amount Status and Growth Rate by Geography, 2017-2021, in Million USD
2.1.2 Global Consumption
Figure Global Market Amount and Growth Rate, 2017-2021, in Million USD
Table Global Market Amount and Growth Rate by Geography, 2017-2021, in Million USD
2.2 Geographic Production & Consumption
2.2.1 Production
2.2.1.1 Asia-Pacific
Figure Asia-Pacific Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
2.2.1.2 North America
Figure North America Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table North America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
2.2.1.3 South America
Figure South America Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table South America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
2.2.1.4 Europe
Figure Europe Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table Europe Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
2.2.1.5 Middle East & Africa
Figure Middle East & Africa Production Amount Status and Growth Rate, 2017-2021, in Million USD
Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
2.2.2 Consumption
2.2.2.1 Asia-Pacific
Figure Asia-Pacific Market Amount and Growth Rate, 2017-2021, in Million USD
Table Asia-Pacific Market Amount and Growth Rate by Region, 2017-2021, in Million USD
2.2.2.2 North America
Figure North America Market Amount and Growth Rate, 2017-2021, in Million USD
Table North America Market Amount and Growth Rate by Region, 2017-2021, in Million USD
2.2.2.3 South America
Figure South America Market Amount and Growth Rate, 2017-2021, in Million USD
Table South America Market Amount and Growth Rate by Region, 2017-2021, in Million USD
2.2.2.4 Europe
Figure Europe Market Amount and Growth Rate, 2017-2021, in Million USD
Table Europe Market Amount and Growth Rate by Region, 2017-2021, in Million USD
2.2.2.5 Middle East & Africa
Figure Middle East & Africa Market Amount and Growth Rate, 2017-2021, in Million USD
Table Middle East & Africa Market Amount and Growth Rate by Region, 2017-2021, in Million USD
3 Major Manufacturers Introduction
3.1 Manufacturers Overview
Table Major Manufacturers Headquarters and Contact Information
Table Major Manufacturers Production Amount List in 2021
3.2 Manufacturers List
3.2.1 Outbrain Overview
Table Outbrain Overview List
3.2.1.1 Product Specifications
3.2.1.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Outbrain (Production Amount (Million USD), Cost, Gross Margin)
3.2.1.3 Recent Developments
3.2.1.4 Future Strategic Planning
3.2.2 Google Overview
Table Google Overview List
3.2.2.1 Product Specifications
3.2.2.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Google (Production Amount (Million USD), Cost, Gross Margin)
3.2.2.3 Recent Developments
3.2.2.4 Future Strategic Planning
3.2.3 Business Wire Overview
Table Business Wire Overview List
3.2.3.1 Product Specifications
3.2.3.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Business Wire (Production Amount (Million USD), Cost, Gross Margin)
3.2.3.3 Recent Developments
3.2.3.4 Future Strategic Planning
3.2.4 Salesforce Overview
Table Salesforce Overview List
3.2.4.1 Product Specifications
3.2.4.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Salesforce (Production Amount (Million USD), Cost, Gross Margin)
3.2.4.3 Recent Developments
3.2.4.4 Future Strategic Planning
3.2.5 Meltwater Overview
Table Meltwater Overview List
3.2.5.1 Product Specifications
3.2.5.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Meltwater (Production Amount (Million USD), Cost, Gross Margin)
3.2.5.3 Recent Developments
3.2.5.4 Future Strategic Planning
3.2.6 Cision AB Overview
Table Cision AB Overview List
3.2.6.1 Product Specifications
3.2.6.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Cision AB (Production Amount (Million USD), Cost, Gross Margin)
3.2.6.3 Recent Developments
3.2.6.4 Future Strategic Planning
3.2.7 AirPR Software Overview
Table AirPR Software Overview List
3.2.7.1 Product Specifications
3.2.7.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of AirPR Software (Production Amount (Million USD), Cost, Gross Margin)
3.2.7.3 Recent Developments
3.2.7.4 Future Strategic Planning
3.2.8 IrisPR Software Overview
Table IrisPR Software Overview List
3.2.8.1 Product Specifications
3.2.8.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of IrisPR Software (Production Amount (Million USD), Cost, Gross Margin)
3.2.8.3 Recent Developments
3.2.8.4 Future Strategic Planning
3.2.9 ISentia Overview
Table ISentia Overview List
3.2.9.1 Product Specifications
3.2.9.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of ISentia (Production Amount (Million USD), Cost, Gross Margin)
3.2.9.3 Recent Developments
3.2.9.4 Future Strategic Planning
3.2.10 Onalytica Overview
Table Onalytica Overview List
3.2.10.1 Product Specifications
3.2.10.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Onalytica (Production Amount (Million USD), Cost, Gross Margin)
3.2.10.3 Recent Developments
3.2.10.4 Future Strategic Planning
3.2.11 Prezly Overview
Table Prezly Overview List
3.2.11.1 Product Specifications
3.2.11.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Prezly (Production Amount (Million USD), Cost, Gross Margin)
3.2.11.3 Recent Developments
3.2.11.4 Future Strategic Planning
3.2.12 IPR Software Overview
Table IPR Software Overview List
3.2.12.1 Product Specifications
3.2.12.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of IPR Software (Production Amount (Million USD), Cost, Gross Margin)
3.2.12.3 Recent Developments
3.2.12.4 Future Strategic Planning
3.2.13 TrendKite Overview
Table TrendKite Overview List
3.2.13.1 Product Specifications
3.2.13.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of TrendKite (Production Amount (Million USD), Cost, Gross Margin)
3.2.13.3 Recent Developments
3.2.13.4 Future Strategic Planning
3.2.14 Agility Overview
Table Agility Overview List
3.2.14.1 Product Specifications
3.2.14.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Agility (Production Amount (Million USD), Cost, Gross Margin)
3.2.14.3 Recent Developments
3.2.14.4 Future Strategic Planning
3.2.15 Red Wheat Overview
Table Red Wheat Overview List
3.2.15.1 Product Specifications
3.2.15.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Public Relations (PR) Tools Business Operation of Red Wheat (Production Amount (Million USD), Cost, Gross Margin)
3.2.15.3 Recent Developments
3.2.15.4 Future Strategic Planning
4 Market Competition Pattern
4.1 Market Size and Sketch
Figure Global Market Size and Growth Rate, 2017-2021, in Million USD
Figure Global Competition Sketch Overview
4.2 Company Market Share
4.2.1 Global Production by Major Manufacturers
Table Global Production Amount List by Manufacturers, 2017-2021, in Million USD
Table Global Production Amount Share List by Manufacturers, 2017-2021, in Million USD
Figure Global Production Amount Share by Manufacturers in 2021, in Million USD
4.2.2 Market Concentration Analysis
4.3 Market News and Trend
4.3.1 Merger & Acquisition
4.3.2 New Product Launch
5 Product Type Segment
5.1 Global Overview by Product Type Segment
Table Global Market Status and Growth Rate by Product Type Segment, 2017-2021, in Million USD
5.2 Segment Subdivision by Product Type
5.2.1 Market in Publishing Tools
5.2.1.1 Market Size
Figure Global Market Amount and Growth Rate in Publishing Tools, 2017-2021, in USD Million
5.2.1.2 Situation & Development
5.2.2 Market in Social Media Monitoring & Management
5.2.2.1 Market Size
Figure Global Market Amount and Growth Rate in Social Media Monitoring & Management, 2017-2021, in USD Million
5.2.2.2 Situation & Development
5.2.3 Market in Content Creation and Distribution
5.2.3.1 Market Size
Figure Global Market Amount and Growth Rate in Content Creation and Distribution, 2017-2021, in USD Million
5.2.3.2 Situation & Development
5.2.4 Market in Data Aggregation, Monitoring and Analysis
5.2.4.1 Market Size
Figure Global Market Amount and Growth Rate in Data Aggregation, Monitoring and Analysis, 2017-2021, in USD Million
5.2.4.2 Situation & Development
5.2.5 Market in Relationship Management
5.2.5.1 Market Size
Figure Global Market Amount and Growth Rate in Relationship Management, 2017-2021, in USD Million
5.2.5.2 Situation & Development
6 End-Use Segment
6.1 Global Overview by End-Use Segment
Table Global Market Status and Growth Rate by End-Use Segment, 2017-2021, in Million USD
6.2 Segment Subdivision
6.2.1 Market in BFSI
6.2.1.1 Market Size
Figure Global Market Amount and Growth Rate in BFSI, 2017-2021, in USD Million
6.2.1.2 Situation & Development
6.2.2 Market in Consumer Goods and Retail
6.2.2.1 Market Size
Figure Global Market Amount and Growth Rate in Consumer Goods and Retail, 2017-2021, in USD Million
6.2.2.2 Situation & Development
6.2.3 Market in Government and Public Sector
6.2.3.1 Market Size
Figure Global Market Amount and Growth Rate in Government and Public Sector, 2017-2021, in USD Million
6.2.3.2 Situation & Development
6.2.4 Market in IT & Telecom & Healthcare
6.2.4.1 Market Size
Figure Global Market Amount and Growth Rate in IT & Telecom & Healthcare, 2017-2021, in USD Million
6.2.4.2 Situation & Development
6.2.5 Market in Media & Entertainment
6.2.5.1 Market Size
Figure Global Market Amount and Growth Rate in Media & Entertainment, 2017-2021, in USD Million
6.2.5.2 Situation & Development
7 Market Forecast & Trend
7.1 Regional Forecast
Table Global Market Forecast by Region Segment 2022-2027, in Million USD
7.2 Consumption Forecast
7.2.1 Product Type Forecast
Table Global Market Amount by Product Type Segment 2022-2027, in Million USD
7.2.2 End-Use Forecast
Table Global Market Amount by End-Use Segment 2022-2027, in Million USD
7.3 Investment Trend
7.4 Consumption Trend
8 Price & Channel
8.1 Price and Cost
8.1.1 Price
8.1.2 Cost
Figure Cost Component Ratio
8.2 Channel Segment
9 Market Drivers & Investment Environment
9.1 Market Drivers
9.2 Investment Environment
9.3 Impact of Coronavirus on the Public Relations (PR) Tools Industry
9.3.1 Impact on Industry Upstream
9.3.2 Impact on Industry Downstream
9.3.3 Impact on Industry Channels
9.3.4 Impact on Industry Competition
9.3.5 Impact on Industry Employment
10 Research Conclusion

List of Figure

List of Table
Table Global Market Size and Forecast by Geography with Growth Rate, 2017-2027
Table Global Market Size and Forecast by Type with Growth Rate, 2017-2027
Table Global Market Size and Forecast by End-Use with Growth Rate, 2017-2027
Table Global Production Amount Status and Growth Rate by Geography, 2017-2021, in Million USD
Table Global Market Amount and Growth Rate by Geography, 2017-2021, in Million USD
Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
Table North America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
Table South America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
Table Europe Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD
Table Asia-Pacific Market Amount and Growth Rate by Region, 2017-2021, in Million USD
Table North America Market Amount and Growth Rate by Region, 2017-2021, in Million USD
Table South America Market Amount and Growth Rate by Region, 2017-2021, in Million USD
Table Europe Market Amount and Growth Rate by Region, 2017-2021, in Million USD
Table Middle East & Africa Market Amount and Growth Rate by Region, 2017-2021, in Million USD
Table Major Manufacturers Headquarters and Contact Information
Table Major Manufacturers Production Amount List in 2021
Table Outbrain Overview List
Table Public Relations (PR) Tools Business Operation of Outbrain (Production Amount (Million USD), Cost, Gross Margin)
Table Google Overview List
Table Public Relations (PR) Tools Business Operation of Google (Production Amount (Million USD), Cost, Gross Margin)
Table Business Wire Overview List
Table Public Relations (PR) Tools Business Operation of Business Wire (Production Amount (Million USD), Cost, Gross Margin)
Table Salesforce Overview List
Table Public Relations (PR) Tools Business Operation of Salesforce (Production Amount (Million USD), Cost, Gross Margin)
Table Meltwater Overview List
Table Public Relations (PR) Tools Business Operation of Meltwater (Production Amount (Million USD), Cost, Gross Margin)
Table Cision AB Overview List
Table Public Relations (PR) Tools Business Operation of Cision AB (Production Amount (Million USD), Cost, Gross Margin)
Table AirPR Software Overview List
Table Public Relations (PR) Tools Business Operation of AirPR Software (Production Amount (Million USD), Cost, Gross Margin)
Table IrisPR Software Overview List
Table Public Relations (PR) Tools Business Operation of IrisPR Software (Production Amount (Million USD), Cost, Gross Margin)
Table ISentia Overview List
Table Public Relations (PR) Tools Business Operation of ISentia (Production Amount (Million USD), Cost, Gross Margin)
Table Onalytica Overview List
Table Public Relations (PR) Tools Business Operation of Onalytica (Production Amount (Million USD), Cost, Gross Margin)
Table Prezly Overview List
Table Public Relations (PR) Tools Business Operation of Prezly (Production Amount (Million USD), Cost, Gross Margin)
Table IPR Software Overview List
Table Public Relations (PR) Tools Business Operation of IPR Software (Production Amount (Million USD), Cost, Gross Margin)
Table TrendKite Overview List
Table Public Relations (PR) Tools Business Operation of TrendKite (Production Amount (Million USD), Cost, Gross Margin)
Table Agility Overview List
Table Public Relations (PR) Tools Business Operation of Agility (Production Amount (Million USD), Cost, Gross Margin)
Table Red Wheat Overview List
Table Public Relations (PR) Tools Business Operation of Red Wheat (Production Amount (Million USD), Cost, Gross Margin)
Table Global Production Amount List by Manufacturers, 2017-2021, in Million USD
Table Global Production Amount Share List by Manufacturers, 2017-2021, in Million USD
Table Global Market Status and Growth Rate by Product Type Segment, 2017-2021, in Million USD
Table Global Market Status and Growth Rate by End-Use Segment, 2017-2021, in Million USD
Table Global Market Forecast by Region Segment 2022-2027, in Million USD
Table Global Market Amount by Product Type Segment 2022-2027, in Million USD
Table Global Market Amount by End-Use Segment 2022-2027, in Million USD