WHAT GLOBAL AD SPENDING TELLS US ABOUT THE FUTURE OF MEDIA.. FIND OUT TODAY AT MR ACCURACY REPORTS
In the middle of the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others. It has been observed that Global ad would change the future and our research team have gathered very significant information on this hot topic.
It comes without surprise that amid the high levels of online engagement throughout the pandemic, digital ad spend remained positive throughout 2020- 2021—even during the massive pullback in the second quarter. That level of digital advertising had a notable impact with consumers, as digital impressions across 28 countries outside the U.S. grew significantly, according to data from MR ACCURACY REPORTS Digital Ad Ratings. Across the largest digital players, Facebook, Google, YouTube and Amazon, digital impressions increased by 38% over a two-year period. Comparatively, digital impressions across the rest of the internet grew by 28% over the same period.
As has been the case in other markets, streaming has been an important winner throughout the pandemic, as consumers gravitated to the growing wealth of content options that are available online all the time. And even as parts of the world resume pre-pandemic activities away from home, engagement with streaming content remains elevated, and now accounts for 38% of digital impressions across 28 different markets in Latin America, EMEA (Europe, Middle East and Africa) and Asia Pacific. Comparatively, digital impressions across streaming content (including YouTube and podcasts) in the U.S. account for a much larger portion of digital platforms than they do in other markets.
Our study has identified the opportunity and threats to the world. We have put immense work for this in order to get the data and forecasting . There are major topics which we have covered in the final report.
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